As our first interactive piece, our intention was to create a high-resolution environment that would engage passers-by without being visually imposing.
The Digital Wall is a 15m x 3m LED screen curtain and was the largest permanently installed interactive system in a shopping centre at the time.
We provided a suite of bespoke videos, animations, and interactive video games to be displayed at various times. To create a genuine real time connection with the public we produced an interactive system to capture the visitor movement data, which was then reflected through generative visual content.
To encourage broader creative contributions the Curatorial Community Engagement program the 7mm Pitch was developed.
This digital experience is sustained by source of rich interactive content from artists and universities, creating a digital art gallery in tandem with a unique shopping experience for the public.